reengagement-sequence
Installation
SKILL.md
reengagement-sequence
Purpose
Generate a reengagement email sequence (3-5 emails) that reactivates inactive subscribers or cleanly removes them from the list. Inactive subscribers hurt deliverability, inflate costs, and drag down open rates — but many are recoverable with the right approach. This sequence gives them compelling reasons to re-engage, escalates with an exclusive offer, and ends with a clear sunset warning that either wakes them up or lets you remove them cleanly. RMBC applies as re-persuasion architecture: Research identifies why they disengaged, Mechanism reminds them what makes you different, Brief structures the win-back arc, Copy executes with honesty and value.
Inputs
| Input | Required | Description |
|---|---|---|
brand_name |
Yes | Brand or sender name they originally subscribed to |
target_audience |
Yes | Who the subscriber was — demographics, original interest, likely pain points |
key_value_prop |
Yes | The core reason they subscribed — what value they were expecting |
win_back_offer |
Yes | Exclusive offer for re-engagement — discount, free resource, or special access |
sequence_length |
No | Number of emails: 3, 4, or 5 (default: 4) |
inactivity_threshold |
No | How long they've been inactive — used for copy calibration (default: 90 days) |