rmbc-context

Purpose

This skill is the methodology hub for all RMBC generative skills. It defines the shared framework, terminology, quality dimensions, and structural patterns that downstream skills (research, mechanism, brief, copy) reference to ensure consistent application of Stefan Georgi's RMBC direct response copywriting system. No skill in the package generates output without first loading rmbc-context.

RMBC Framework Overview

RMBC (Research, Mechanism, Brief, Copy) is Stefan Georgi's direct response copywriting framework with $700M+ in attributed client results. The core insight is "Copy Thinking" over writing — strategic thinking about the prospect's context, awareness level, and traffic source determines copy structure before a single word is written. RMBC treats copywriting as an engineering discipline: systematic research feeds a novel mechanism, which informs a strategic brief, which produces high-converting copy.

Phase Definitions

Research (R)

ICP identification, pain points, desires, and market awareness levels. The 4-step research framework: