scarcity-urgency
Installation
SKILL.md
scarcity-urgency
Purpose
Generate ethical scarcity and urgency elements for DTC offers. Scarcity and urgency are the two most powerful conversion accelerators in direct response — and the two most abused. Fake countdown timers, fabricated "only 3 left" claims, and phantom deadlines destroy trust and invite chargebacks. This skill produces scarcity/urgency elements that are genuinely true, ethically defensible, and conversion-effective. Every element includes copy text, visual treatment guidance, and an ethical justification proving the scarcity is real. If the scarcity isn't real, the skill says so and recommends alternatives.
Inputs
| Input | Required | Description |
|---|---|---|
offer_description |
Yes | The product/service, price, and what the prospect gets |
scarcity_type |
Yes | One of: limited_stock, time_limited, bonus_deadline, seasonal, enrollment_cap |
deadline |
No | Specific date/time if applicable (e.g., "March 31, 2026 at midnight") |
inventory_count |
No | Actual remaining inventory or enrollment slots (must be truthful) |
target_audience |
Yes | Who the prospect is — awareness level and sophistication matter for scarcity framing |