ugc-brief
Installation
SKILL.md
ugc-brief
Purpose
Generate a creator-ready brief for UGC (user-generated content) ads. The output gives a creator everything they need — format type, script outline with talking points, multiple hook options, B-roll suggestions, and do's/don'ts — without making the content feel scripted. UGC works because it looks real. The brief must preserve authenticity while ensuring the RMBC arc (hook, mechanism, proof, CTA) comes through naturally.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires |
ugc_format |
Yes | One of: testimonial, unboxing, day_in_life, problem_solution |
key_talking_points |
Yes | 3-5 points the creator must communicate (mechanism, results, differentiators) |
creator_demographic |
Yes | Who the creator should be — age, gender, lifestyle, relatability to audience |
platform |
No | Target platform: meta, tiktok, youtube_shorts. Default: meta |
video_length |
No | Target length: 15s, 30s, 60s, 90s. Default: 60s |