upsell-script
Installation
SKILL.md
upsell-script
Purpose
Generate a complete upsell / OTO (one-time offer) page script structured around RMBC principles. Upsell pages appear immediately after purchase — the buyer's credit card is still warm, trust is at peak, and buying momentum is highest. The script must be short, urgent, and frictionless. Structure: congratulations on their purchase → "but wait" transition → complementary offer with its own mechanism → price anchoring against the value → single yes/no CTA. No navigation, no distractions — one decision only. Target: 60-90 seconds to read.
Inputs
| Input | Required | Description |
|---|---|---|
main_product |
Yes | What the customer just purchased — name, price, core promise |
upsell_product |
Yes | What you're offering next — name, what it does, how it complements the main product |
upsell_price |
Yes | Price of the upsell and any discount framing (e.g., "normally $197, today only $67") |
target_audience |
Yes | Who the buyer is — demographics, pain points, desires, sophistication level |
key_mechanism |
No | The upsell product's unique mechanism (output from /mechanism-ideation) |
guarantee |
No | Money-back guarantee details (default: same as main product guarantee) |