upsell-sequence-writer
Installation
SKILL.md
upsell-sequence-writer
Purpose
Generate a post-purchase email sequence (3-5 emails) that ascends customers from their initial purchase to a higher-ticket complementary offer. These emails deploy after the buyer has already said yes — trust is established, the product is in hand (or arriving), and the window for ascension is open. Each email must deliver genuine value before bridging to the upsell. The sequence arc moves from gratitude through value delivery to the offer, with urgency closing the window. Every email uses RMBC principles compressed into short-form format.
Inputs
| Input | Required | Description |
|---|---|---|
initial_product |
Yes | What the customer already purchased — name, price, core promise |
upsell_product |
Yes | The higher-ticket offer — name, price, what it does, how it complements the initial purchase |
upsell_price |
Yes | Price of the upsell with any discount framing |
target_audience |
Yes | Who the buyer is — demographics, pain points, desires, sophistication level |
sequence_length |
No | Number of emails: 3, 4, or 5 (default: 5) |
key_mechanism |
No | The upsell product's unique mechanism (output from /mechanism-ideation) |
send_timing |
No | Days between emails (default: Day 1, 3, 5, 7, 9) |