vsl-script
Installation
SKILL.md
vsl-script
Purpose
Generate a complete VSL (Video Sales Letter) script structured around RMBC principles. VSLs are the highest-converting long-form format in direct response — they combine the persuasive power of long-form copy with the engagement of video. Every VSL follows the same proven arc: hook → problem → mechanism reveal → proof cascade → offer → close. Scripts include timing markers so the client or editor knows pacing at a glance. Mobile-first: 80%+ of VSL viewers watch on phones.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
key_mechanism |
Yes | The product's unique mechanism (output from /mechanism-ideation) |
price_point |
Yes | Product price and any payment plan options |
guarantee |
Yes | Money-back guarantee details (duration, conditions) |
proof_points |
No | Testimonials, case studies, clinical data, expert endorsements |
target_length |
No | One of: short (10-15 min), standard (25-35 min), long (45-60 min). Default: standard |