welcome-sequence
Installation
SKILL.md
welcome-sequence
Purpose
Generate a complete welcome email sequence (5-7 emails) that converts new subscribers or first-time buyers into engaged, trusting audience members ready to purchase. The welcome sequence is the highest-ROI automated email flow — open rates are 2-3x higher than any other sequence because the subscriber just opted in. Every email must capitalize on this attention window. RMBC applies here as compressed orientation: Research drives personalization, Mechanism introduces your unique approach, Brief structures the arc from stranger to buyer, Copy executes with warmth and authority.
Inputs
| Input | Required | Description |
|---|---|---|
brand_name |
Yes | Brand or sender name the subscriber will recognize |
product_line |
Yes | Core product(s) or service(s) the brand sells |
target_audience |
Yes | Who the subscriber is — demographics, pain points, desires |
primary_offer |
Yes | The first offer to present — product, price, discount, or lead magnet follow-up |
brand_voice |
Yes | One of: founder, expert, friend, authority |
sequence_length |
No | Number of emails: 5, 6, or 7 (default: 7) |
opt_in_source |
No | How they subscribed — lead magnet, quiz, purchase, homepage (default: lead_magnet) |