Content Pillars

Create the repeatable themes that make a social calendar coherent over time. Pillars should guide what to post, what not to post, and how each idea earns attention.

Inputs

• product, brand, or founder
• audience
• goal
• category or market
• proof points
• preferred channels
• topics to avoid

Workflow

1. Extract the audience tensions: pains, ambitions, objections, status anxieties, and buying triggers.