3-Month PMF Treadmill
The 3-Month PMF Treadmill
"Every company basically has to recapture product market fit every three months." — Elena Verna
What It Is
A strategic stance accepting that Product-Market Fit is perishable. Instead of scaling a static PMF for years, teams must pivot and reinvent their core value proposition quarterly to match step-function changes in LLM capabilities.
When To Use
- Building in hyper-growth emerging tech (especially GenAI)
- Infrastructure layer changes multiple times a year
- Users have rapidly evolving expectations
- When ARR growth masks underlying PMF decay
The Treadmill Model
TRADITIONAL PMF AI-ERA PMF
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