The 3-Month PMF Treadmill

"Every company basically has to recapture product market fit every three months." — Elena Verna

What It Is

A strategic stance accepting that Product-Market Fit is perishable. Instead of scaling a static PMF for years, teams must pivot and reinvent their core value proposition quarterly to match step-function changes in LLM capabilities.

When To Use

• Building in hyper-growth emerging tech (especially GenAI)
• Infrastructure layer changes multiple times a year
• Users have rapidly evolving expectations
• When ARR growth masks underlying PMF decay

The Treadmill Model

         TRADITIONAL PMF              AI-ERA PMF