bar-test-positioning
The Bar Test Positioning Framework
Overview
A role-play exercise to ensure positioning statements sound like human conversation rather than corporate jargon. If you can't explain what you do to a friend at a bar, you have a positioning problem.
Core principle: Positioning must be colloquial enough to say to a friend.
The Process
┌─────────────────────────────────────────────────────────────────┐
│ STEP 1: SET THE SCENE │
│ Imagine you're at a bar with your target persona │
├─────────────────────────────────────────────────────────────────┤
│ STEP 2: THE TRIGGER │
│ "Hey, I just started using [Product]..." │
├─────────────────────────────────────────────────────────────────┤
│ STEP 3: THE EXPLANATION │
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