Controllable Inputs Framework
The Controllable Inputs Framework
"If we served customers well... things like sales, revenue... and share price... would follow. We took it as an article of faith." — Bill Carr
What It Is
A management focus on "Input Metrics" (controllable activities like selection, price, speed) rather than "Output Metrics" (lagging indicators like revenue, stock price), often conceptualized as a Flywheel.
When To Use
- When defining OKRs
- Conducting weekly business reviews (WBR)
- When growth stalls and you need to diagnose
- Avoiding short-term reactive decision making
Inputs vs. Outputs
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