Demand-Side Buying Timeline
The Demand-Side Buying Timeline
"Instead of trying to base the sales process on how we want to sell, we need to actually design the sales process on how they want to buy." — Bob Moesta
What It Is
A chronological model of the buying process from the customer's perspective, dividing the journey into distinct psychological phases that require different support—fundamentally different from a company's sales funnel.
When To Use
- Designing sales funnels
- Creating content marketing strategies
- Structuring product demos
- When sales cycle feels too long or conversion is low
The Timeline
CUSTOMER BUYING JOURNEY:
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