divergent-working-backwards
Divergent Working Backwards (3 PR/FAQs)
Overview
An enhancement of Amazon's "Working Backwards" process. Instead of writing one Press Release, the team writes three distinct, divergent PRs to explore different strategic directions before converging.
Core principle: Power of Three—always explore three radically different solutions.
The Process
┌─────────────────────────────────────────────────────────────────┐
│ 1. DEFINE THE CUSTOMER PROBLEM │
│ What are we solving? │
├─────────────────────────────────────────────────────────────────┤
│ 2. IDEATE 3 DIVERGENT SOLUTIONS │
│ NOT variations—strategic alternatives │
│ Example: Tiered vs. Points-based vs. Segment-focused │
├─────────────────────────────────────────────────────────────────┤
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