The Entropy Defense Mechanism

"Complexity does kill companies... It's never too early to plant the seeds of simplicity." — Dharmesh Shah

What It Is

A deliberate imposition of artificial constraints and simplification rules to counteract the natural organizational drift toward complexity (the Second Law of Thermodynamics applied to business).

When To Use

• During periods of rapid growth
• When considering expanding the product portfolio
• When processes feel increasingly bureaucratic
• Before adding new product lines or features

The Problem: Entropy

         STARTUP                    SCALED COMPANY