four-bbs-roadmap
The Four BBs Strategy Framework
Overview
A strategic allocation framework to categorize product work into four distinct buckets, ensuring balanced roadmap between maintenance, growth, and innovation.
Core principle: If I gave you 100 focus points, how much goes in each bucket?
The Four Buckets
┌─────────────────────────────────────────────────────────────────┐
│ RISK │
│ Low ◄─────────────────────────────► High │
│ ┌───────────────────────┬───────────────────────┐ │
│ │ BRILLIANT BASICS │ BIG BETS │ Differen- │
│ │ │ │ tiator │
│ │ Non-negotiable │ Large, risky │ │
│ │ tech debt, hygiene │ initiatives for │ │
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