The 'House' Operational Architecture

"Product market fit is just the product, and that is not a company, and that will not scale." — Claire Hughes Johnson

What It Is

A three-part structural framework for building a company that scales. It treats company building as a construction project requiring a foundation, supporting beams, and mechanical systems to function.

When To Use

• Moving from "finding PMF" (0-1) to "scaling the org" (1-N)
• Typically around 50-150 employees
• When the org feels chaotic despite good product
• Preparing for hypergrowth

The House Model