lazy-vain-selfish-users
The Lazy, Vain, and Selfish User Framework
Overview
Modern internet consumers possess three inherent attributes: Lazy (no time/patience), Vain (driven by ego/habit/social standing), and Selfish (need immediate "what's in it for me"). Product design must solve for all three.
Core principle: Design for the real indifferent user, not the ideal interested user.
The Three Attributes
┌─────────────────────────────────────────────────────────────────┐
│ THE MODERN USER │
├─────────────────────────────────────────────────────────────────┤
│ │
│ ┌──────────────────────────────────────────────────────────┐ │
│ │ LAZY (Cognitive Miser) │ │
│ │ • No time to figure out your UI │ │
│ │ • Requires: Zero Friction │ │
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