playing-to-win
Playing to Win Framework
Overview
A strategic framework to create focus by making an integrated set of choices about where the product will compete and how it will succeed, rather than trying to be everything to everyone.
Core principle: Strategy is an integrated set of choices, not a list of goals.
The Four Steps
┌─────────────────────────────────────────────────────────────────┐
│ 1. DEFINE WINNING ASPIRATION │
│ What does "winning" look like for us? │
├─────────────────────────────────────────────────────────────────┤
│ 2. CHOOSE WHERE TO PLAY │
│ Markets / Segments / Personas │
│ Be SPECIFIC (not "everyone") │
├─────────────────────────────────────────────────────────────────┤
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