The PR/FAQ Product Validation

"We're going to start with what's best for the customer and then come backward from there." — Bill Carr

What It Is

A product development process that starts with the customer by writing a Press Release and FAQ documents before any coding begins. This ensures the product solves a real customer problem and forces clarity of thought.

When To Use

• At the very beginning of product development
• Before allocating engineering resources
• When validating new product ideas
• To prevent "solution in search of a problem" failures

The Document Structure