Single Consciousness Roadmap
The Single Consciousness Roadmap
"We wanted a company where a thousand people could work, but it'll look like 10 people did it." — Brian Chesky
What It Is
A planning framework where the entire company operates off a single, rolling two-year roadmap. This ensures that engineering, design, and marketing are perfectly synchronized for massive, unified launches.
When To Use
- Company is shipping frequently but customers aren't noticing
- Engineering and marketing are out of sync
- Teams have fragmented roadmaps with no coherent narrative
- Need to create newsworthy launch moments
Core Principles
1. The Rolling 2-Year View
Maintain a roadmap that looks 2 years out, updated every 6 months. The immediate horizon is fixed; the distant horizon is flexible.
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