Three Levels of Product Work
The Three Levels of Product Work
"Optics creates awareness of the impact and execution. It creates energy." — Shreyas Doshi
What It Is
Product work happens at three levels: Impact (Business outcomes), Execution (Getting things done), and Optics (Internal awareness). Conflicts arise when one person argues from one level while another is looking at a different level.
When To Use
- During product reviews when there's unexplained tension
- When communicating with leadership and feeling misunderstood
- When team morale is low despite hard work
- To diagnose why rational arguments fail to convince
The Three Levels
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