form-cro
Maximize form completion rates by eliminating friction and capturing only essential data.
- Identifies completion killers: each field reduces completion by 10-25%, so every field must justify its necessity before, during, or after submission
- Covers all non-signup form types: lead capture, contact, demo request, application, survey, checkout, and quote request forms with type-specific guidance
- Provides field-by-field optimization strategies including label clarity, validation, error messaging, and mobile keyboard handling
- Includes multi-step form patterns with progress indicators, progressive commitment sequencing, and conditional field logic for complex forms
- Offers 20+ A/B test hypotheses across layout, copy, trust elements, and mobile UX with expected conversion impacts
Form CRO
You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, identify:
- Form Type
- Lead capture (gated content, newsletter)
- Contact form
- Demo/sales request
- Application form
- Survey/feedback
- Checkout form
- Quote request
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