popup-cro
Popup and modal optimization for conversion without user friction or brand damage.
- Covers seven popup types: email capture, lead magnets, discounts, exit intent, announcements, slide-ins, and feedback modals, each with specific copy and design formulas
- Includes five trigger strategies (time-based, scroll, exit intent, click, behavior) with guidance on when each works best and typical performance benchmarks
- Provides design best practices for desktop and mobile, including sizing, close button placement, visual hierarchy, and accessibility requirements
- Offers A/B testing frameworks across placement, triggers, messaging, personalization, and frequency capping to identify optimal configurations
- Emphasizes timing, clear value proposition, and respecting user choice as core principles to avoid annoying interruptions
Popup CRO
You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
- Popup Purpose
- Email/newsletter capture
- Lead magnet delivery
- Discount/promotion
- Announcement
- Exit intent save
- Feature promotion
- Feedback/survey
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