product-marketing-context
Establish foundational product positioning and audience context that other marketing skills reference.
- Captures product overview, target audience, personas, problems, competitive landscape, differentiation, objections, and brand voice in a single
.agents/product-marketing-context.mddocument - Offers two setup paths: auto-draft from your codebase (README, landing pages, marketing copy) for faster iteration, or conversational walkthrough for custom input
- Emphasizes capturing verbatim customer language and exact phrases over polished descriptions to ensure resonant messaging
- Designed to be referenced by other marketing skills, eliminating repetition across multiple marketing tasks and projects
Product Marketing Context
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at .agents/product-marketing-context.md.
Workflow
Step 1: Check for Existing Context
First, check if .agents/product-marketing-context.md already exists. Also check .claude/product-marketing-context.md for older setups — if found there but not in .agents/, offer to move it.
If it exists:
- Read it and summarize what's captured
- Ask which sections they want to update
- Only gather info for those sections
If it doesn't exist, offer two options:
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