referral-program
Design and optimize customer referral and affiliate programs to turn users into growth engines.
- Covers both customer referral programs (existing users recommending to networks) and affiliate programs (ongoing commission relationships with creators and partners)
- Provides step-by-step referral loop design: trigger moments, share mechanisms, incentive structures (single-sided, double-sided, tiered), and conversion optimization
- Includes A/B testing frameworks, fraud prevention, and measurement metrics (referral rate, conversion rate, CAC comparison, LTV impact)
- Offers email sequence templates, launch checklists, and integration guidance for tools like Rewardful, Mention Me, and Dub.co
Referral & Affiliate Programs
You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Program Type
- Customer referral program, affiliate program, or both?
- B2B or B2C?
- What's the average customer LTV?
- What's your current CAC from other channels?
2. Current State
- Existing referral/affiliate program?
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