App Store Optimization (ASO)

Optimize your app's presence on the App Store and Google Play.

Keyword Strategy

Research Process

1. Brainstorm 50-100 terms users might search
2. Categorize: Brand, Category, Feature, Competitor
3. Score each by: Volume × Relevance ÷ Competition
4. Select top 10-15 for your listing

App Store (iOS)

• Title gets most weight — front-load primary keyword
• Subtitle and keyword field get secondary weight
• 100 characters max in keyword field (no spaces, comma-separated)
• Don't repeat words already in title/subtitle