Google Ads — Search, YouTube & Display Advertising

Google Ads reaches people actively searching for what you offer. URL: https://ads.google.com

Ad Types

🔍 Search Ads

• Text ads on Google search results
• Triggered by keywords people type
• Best for: capturing high-intent buyers
• Example: someone searches "buy eyeshadow palette NYC" → Sensual Make Up ad appears

🎬 YouTube Ads

• Video ads before/during YouTube videos
• Skippable (after 5 seconds) or non-skippable (15-20 sec)
• Best for: music video promo, brand awareness
• Bumper ads: 6-second non-skippable (great for brand recall)