Google Analytics 4 (GA4)

Google's free website analytics platform. Track visitors, behavior, and conversions. URL: https://analytics.google.com

Setup

1. Go to https://analytics.google.com
2. Create a property for your website
3. Add Google Tag (gtag.js) to your website
   • Shopify: Settings → Customer Events → add Google tag
   • Wix: Marketing Integrations → Google Analytics
4. Set up conversion events (purchases, form submissions, etc.)
5. Link to Google Ads for full attribution

Key Reports