video-craft-standards
Video craft review
Use the project and capability policy. Judge the requested film, not a universal house style. Typography, gradients, logo openings, deliberate stillness, silent work and reconstructed UI artwork can all be valid choices. Factual claims and the identity of actual captures must remain truthful.
cueframe-compose-loop owns evidence, optional judge use and revision scope. Its preview workflow distinguishes isolated previews, saved compositions and final exports. Use these questions where they matter to the brief; a small color correction does not require a new whole-film critique.
What should the viewer experience?
Can the film's intended idea, transformation, mood or observation be understood? Does each major choice support it? For a story, does an action change what follows? For an identity study, are form and movement specific to that identity? A film can intentionally be non-narrative; do not invent a sales argument to justify it.
Do the visual relationships hold?
Inspect hierarchy, silhouette, spacing and legibility at the intended viewing size. Verify that essential copy has enough readable time after settling. For a reference, compare projected bounds, glyph form, angles, materials and camera path as well as subject names. Two scenes showing the same phone are not necessarily the same shot.
Mounted UI should remain attached to its screen. Masks, edges and occlusion should agree with the pose. A pointer contacts the intended control before the response; an object carried through a transition retains identity and an intelligible path. Multiple simultaneous movements are useful when the viewer can follow their relationship. An attractive still does not establish any of these temporal properties.
Does time express the idea?
Look for accidental pauses, rushed reading windows, unexplained changes in speed and transitions that lose the subject. A deliberate hold can be the strongest beat. Check actual stable time rather than a layer's nominal duration. For a revision, ensure dependent motion and sound still agree with the new event order. Inspect the complete end, including backgrounds, captions and tails.