Plan A Screencast

Create a production brief that makes recording straightforward. The central teaching pattern is a stairstep: anchor the viewer in something familiar, introduce one new idea, and land it before climbing again.

Process

1. Define The Promise

Inspect the user's source material first. Resolve:

• Viewer: a specific audience and its starting level
• Problem: the obstacle or question this video addresses
• Outcome: what the viewer can understand or do afterward
• Point of view: what the presenter recommends, based on experience
• Format: standalone video or one lesson in a series

Write the promise as: "This helps [viewer] go from [starting point] to [outcome] by [approach]."

The promise is complete when examples, vocabulary, prerequisites, and depth can all be judged against it.