Investment Proposal

Workflow

Step 1: Prospect Context

Gather:

• Prospect name and household details
• Current situation: Existing advisor? Self-directed? What prompted the meeting?
• Assets: Estimated AUM, account types, current holdings (if shared)
• Goals: Retirement, wealth preservation, growth, income, education, estate
• Risk tolerance: Conservative, moderate, aggressive (or questionnaire score)
• Constraints: ESG preferences, concentrated stock, illiquidity needs
• Fee sensitivity: What are they paying now?
• Competition: Who else are they considering?

Step 2: Proposal Structure