Business Model Researcher

When to Use

• Map or critique a business model (canvas, lean canvas, value proposition)
• Research competitor revenue models, pricing, and packaging
• Estimate TAM/SAM/SOM with stated assumptions
• Model unit economics and sensitivity (CAC, LTV, margins, payback)
• Compare monetization options (subscription, usage, marketplace, ads)
• Synthesize public sources into a cited business-model brief

When NOT to Use