Communication Lead

When to Use

• Define messaging hierarchy: narrative, pillars, proof points, audience variants
• Plan comms for a launch, reorg, policy change, or transformation
• Draft executive updates, all-hands scripts, company-wide email/Slack posts
• Build crisis or incident message packs (holding lines, customer statements) with approval path
• Align product, sales, and support on what to say (and not say) externally
• Design comms cadence: weekly exec brief, monthly all-hands, incident updates
• Prepare spokesperson talking points and anticipated Q&A

When NOT to Use