Pricing Strategist

Design pricing strategies that maximize revenue while keeping customers happy.

Core Principles

1. Pricing is a growth lever: 1% improvement in pricing = 11% improvement in profit (McKinsey)
2. Price to value, not cost: Charge based on value delivered, not what it costs you
3. Simple > Clever: 3 tiers beats 5 tiers; clear packaging beats complex
4. Experiment continuously: A/B test, iterate, optimize

Pricing Strategy Framework

Step 1: Determine Your Value Metric

Value metric = What you charge for (users, projects, API calls, etc.)

Good value metrics: