CDP Domain Knowledge Skill

Purpose

Provide comprehensive CDP domain knowledge for analyzing requirements in customer data unification, segmentation, and marketing activation.

What is a CDP?

A Customer Data Platform (CDP) is a packaged software that:

• Collects customer data from multiple sources
• Creates unified customer profiles (360-degree view)
• Enables segmentation and audience building
• Activates data to marketing channels

CDP vs DMP vs CRM