CRM Domain Knowledge
CRM Domain Knowledge Skill
Purpose
Provide comprehensive CRM domain knowledge for analyzing requirements in customer relationship management systems across sales, marketing, and service functions.
CRM Core Modules
1. Sales Module
Lead Management:
- Lead capture (web forms, imports, manual entry)
- Lead scoring and grading
- Lead assignment (round-robin, territory-based)
- Lead qualification (MQL → SQL)
- Lead nurturing campaigns
- Lead conversion to opportunity
Opportunity Management:
- Opportunity creation and tracking
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