CRM Domain Knowledge Skill

Purpose

Provide comprehensive CRM domain knowledge for analyzing requirements in customer relationship management systems across sales, marketing, and service functions.

CRM Core Modules

1. Sales Module

Lead Management:

• Lead capture (web forms, imports, manual entry)
• Lead scoring and grading
• Lead assignment (round-robin, territory-based)
• Lead qualification (MQL → SQL)
• Lead nurturing campaigns
• Lead conversion to opportunity