Social Copy Playbook

Systematic procedures, voice standards, and platform-specific playbooks for crafting high-engagement, developer-native social media copy and cross-platform campaigns.

Architecture & Progressive Disclosure

To minimize context overhead, SKILL.md defines core editorial workflows and routing. Load detailed platform playbooks and anti-pattern checklists on demand:

• LinkedIn: Read references/linkedin_playbook.md when writing LinkedIn posts, PDF document carousels, or B2B engineering announcements.
• Twitter / X: Read references/twitter_playbook.md when writing single tweets, micro-threads (3–5 tweets), or X long-form native posts / articles.
• Bluesky: Read references/bluesky_playbook.md when posting to AT Protocol feeds, sharing direct links, or formatting open-source releases with rich link cards.
• Instagram: Read references/instagram_playbook.md when designing 4:5 carousels, micro-blog captions, and comment-to-DM funnels.
• Reddit: Read references/reddit_playbook.md when writing self-posts for technical subreddits (r/programming, r/golang, r/webdev, r/MachineLearning, r/devops).
• Threads: Read references/threads_playbook.md when writing builder-centric 500-character posts with single Topic Tags.
• Anti-Patterns & Slop: Read references/anti_patterns.md before finalizing copy to eliminate AI clichés, unicode bolding bugs, and engagement-bait triggers.