Assumptions & Objections

Every idea sits on a stack of unproven assumptions. List them, rank them, and plan how to validate the load-bearing ones cheaply.

Steps

1. Read the idea + user context + any prior lens outputs (vc-lens, tam-analysis, b2b-b2c-fit) for additional grounding.
2. Extract assumptions in three categories:
   • Customer — who they are, what pain they have, what they'll pay
   • Solution — that the proposed solution actually solves it; that it can be built
   • Market / business — that distribution works, that unit economics are sustainable, that competition won't crush it
3. For each assumption, score (low/medium/high) on:
   • Confidence — how sure are we today
   • Load-bearing — how much of the business case collapses if it's wrong
   • Cost to validate — what cheap experiment would test it (interviews, fake-door landing page, smoke test, hand-built MVP)
4. Sort by load-bearing × (1 - confidence) — the riskiest, highest-impact assumptions go to the top.
5. For the top 5, write a one-line validation experiment (the cheapest credible test).
6. Then build an objections section — the top ten objections a hostile reviewer would raise, with a one-paragraph rebuttal each (or "no answer yet" honestly noted).