Analytics Tracking — Web Analytics for SaaS

Configures a complete analytics stack: GA4, Google Tag Manager, event tracking, UTM, conversion tracking. Ensures measurability of marketing and product activities.

When to Use

• GA4 + GTM setup in a new project
• Adding event tracking to an existing application
• Configuring conversion tracking (registration, purchase, trial)
• Creating a UTM system for campaigns
• Debugging missing events
• User says: "add analytics", "configure tracking", "conversion measurement"

Dependencies

• Optional: programmatic-seo — keyword tracking, organic traffic analysis

Tech Stack