marketing-demand-acquisition
Demand generation, paid media optimization, SEO strategy, and partnership programs for scaling B2B SaaS.
- Multi-channel framework covering LinkedIn, Google Ads, SEO, and partnerships with role-specific KPIs for demand gen, paid media, SEO, and partnerships managers
- HubSpot integration for campaign tracking, lead scoring, attribution, and handoff workflows with SQL qualification criteria and SLAs
- Paid media playbooks for LinkedIn (ABM targeting, creative frameworks), Google Search (keyword tiers, bid strategies), and Meta Ads with CAC benchmarks and scaling rules
- SEO strategy including technical audits, keyword research by funnel stage, on-page optimization templates, and link-building tactics for organic acquisition
- Partnership and affiliate program setup with tier definitions, co-marketing playbooks, and HubSpot tracking for partner-sourced pipeline
- A/B testing framework using ICE scoring, experimentation templates, and common tests across landing pages, ads, and email
Marketing Demand & Acquisition
Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
Keywords
demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2B marketing, SaaS marketing
Role Coverage
This skill serves:
- Demand Generation Manager - Multi-channel campaigns, pipeline generation
- Paid Media/Performance Marketer - Paid search/social/display optimization
- SEO Manager - Organic acquisition and technical SEO
- Affiliate/Partnerships Manager - Co-marketing and channel partnerships
Core KPIs by Role
Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, pipeline velocity, MQL→SQL conversion rate
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