Content Strategy

Content Types and Formats

Written Content

• Blog Posts: Long-form articles (800-2000 words) for SEO and thought leadership
• Articles: Medium-form content (500-800 words) for newsletters and publications
• Case Studies: Problem-solution stories showcasing customer success
• White Papers: In-depth research reports for lead generation
• E-books: Comprehensive guides for download and lead capture

Visual Content

• Infographics: Data visualization for complex information
• Social Graphics: Platform-specific visual posts (1080x1080 for Instagram, 1200x628 for Facebook)
• Videos: Short-form (15-60s) for TikTok/Reels, long-form for YouTube
• Carousels: Multi-slide content for LinkedIn and Instagram