Social Platforms

Platform-Specific Guidelines

Twitter/X

• Character Limit: 280 characters (premium: 25,000)
• Content Style: Concise, timely, conversational
• Best For: News, updates, customer service, real-time engagement
• Hashtags: 1-2 relevant hashtags, use sparingly
• Media: Images (4:5 or 16:9), videos (up to 2:20), GIFs
• Posting Frequency: 3-5 tweets per day
• Best Times: 8-10 AM, 12-1 PM, 5-6 PM (local time)

LinkedIn

• Character Limit: 3,000 characters for posts, 100,000 for articles
• Content Style: Professional, educational, industry-focused
• Best For: B2B marketing, thought leadership, recruitment
• Hashtags: 3-5 relevant hashtags, mix of broad and niche
• Media: Images (1200x627), videos (up to 10 minutes), documents