User Research

Research Methodologies

User Interviews

• One-on-One Interviews: Deep, qualitative conversations with individual users
• Semi-Structured: Use a guide but allow flexibility to explore unexpected topics
• Open-Ended Questions: Ask questions that encourage detailed responses
• Active Listening: Listen more than you speak, probe for deeper understanding
• Recording: Record interviews (with permission) for later analysis
• Interview Length: 30-60 minutes is optimal for maintaining engagement

Surveys

• Survey Design: Keep surveys short and focused (5-10 minutes max)
• Question Types: Use a mix of multiple choice, rating scales, and open-ended questions
• Avoid Bias: Use neutral language and avoid leading questions
• Pilot Testing: Test surveys with a small group before full distribution
• Distribution Channels: Email, in-app, social media, or dedicated survey platforms
• Response Rates: Expect 10-20% response rate for email surveys