/landing — Landing Page Conversion

Systematically finds and fixes every conversion killer on a landing page. Works above the fold first, then section by section, verifying visually at each step.

Conversion principles and section formulas: CONVERSION.md

If a DESIGN-BRIEF.md exists in the project root: read it before starting. The brief's Brand personality, Emotional goal, and Visual references fields tell you the tone and visual register the landing page must hit. The Defining screen field tells you whether the landing page is the top priority.

Phase 0 — Environment Setup