Insurance Agent — Renewal & Retention Ladder

Industry front door for customer-relationship-ladder. Adds domain triggers, example, packs. Parent Process unchanged.

Activate when: building a renewal/retention cadence; deciding cross-sell timing; a book with single-line clients; retention slipping at renewal. Do NOT activate when: no book yet.

Why this variant

The parent customer-relationship-ladder moves contacts up rungs. Insurance is a recurring-revenue business where retention and account rounding (multiple lines per household) drive profit far more than new logos. The ladder turns a one-policy buyer into a multi-line, long-retained, referring client.

Domain inputs → the ladder

Rungs and lift triggers:

• One policy → rounded account (auto+home+umbrella; business owner: add lines) via annual review.
• Rounded → retained (proactive pre-renewal contact, coverage-gap review before the carrier's rate letter causes shopping).
• Retained → advocate (referral ask after a good claim experience or a savings win). Each rung = a scheduled touch (feed a CRM/renewal agent), not a hope.