RIA — Client Behavior Coaching (Loss Aversion)

Industry front door for loss-aversion-prospect-theory. Adds domain triggers, example, packs only. Parent Process unchanged. Not investment advice.

Activate when: a market drop has clients wanting to sell; framing performance reviews; onboarding risk tolerance; "clients panic in downturns," "how do I keep them invested?" Do NOT activate when: a genuine plan change is warranted (don't rationalize a real problem away).

Why this variant

The parent loss-aversion-prospect-theory shows losses loom ~2× gains and that framing drives choices. An RIA's biggest value-add (and retention lever) is preventing clients from selling low. Coaching = re-framing and pre-committing against predictable behavioral errors.

Domain inputs → parent's Process

• Pre-commit: set the response to a drawdown in the IPS before it happens (rebalance, don't flee).
• Reframe: show goal-progress and time-diversified odds, not daily P&L; frame in dollars-to-goal.
• Reference points: avoid anchoring clients to the peak; anchor to plan and funded-ratio.
• Distinguish behavioral panic from a real plan change (don't over-suppress legitimate concerns).