Structured Communication

Overview

Most communication failure is a failure of sequence and mode — not information. The same facts in the wrong order land as noise. Six models cover the principal communication goals in professional life: RIDE (Risk-Interest-Difference-Effect, persuasion), FIRE (Fact-Interpret-Reaction-Effect, persuasion), GROW (Goal-Reality-Option-Will, coaching), SCRTV (Scene-Conflict-Reason-Tactics-Value, influence), ORER (Opinion-Reason-Example-Result, argumentation), FFC (Feeling-Fact-Contrast, praise).

Composes with [first-principles] (ground the factual slots), [door-in-the-face] (apply influence mechanics on top of sound structure), and [jobs-to-be-done] (identify what the listener hires communication to do, then select the matching model).

When to Use

• Before high-stakes messages: funding pitch, difficult feedback, proposal to skeptical stakeholder, coaching session, all-hands.
• When a previous message failed to land and you need to diagnose why.
• When you know what to say but are unsure how to sequence it.
• When NOT to use: purely informational exchanges with no specific response required; casual social contexts; when factual content is insufficient; when the situation requires listening; emergency/crisis communication.

Coaching Novices (Adaptive Front Door)

• Engine mode: user has a concrete scenario → diagnose goal, select model, fill all slots, return Blueprint.
• Coach mode: user is unfamiliar or has no concrete case → guide step by step.