Conversion Audit

Audit one existing page at a time and tell the owner what to fix first. Built for small and medium service businesses (trades, clinics, coaches, consultants, agencies, local pros) whose site has one job: get a booked call, quote request, or visit. SaaS fits only loosely (swap "book a call" for "start a trial"); e-commerce catalogues are out of scope. The audit judges and prioritizes; it does not rewrite the page. Full rewrites go to page-copy.

Blind test first, then context

Score the 5-second test before reading any business context, strategy docs or brief, so the score reflects a stranger (workflow steps 2–3). Then:

1. If .agents/business-context.md exists, read it and ask only for what it doesn't cover.
2. If it's missing, draft what you can from the page itself (BRIEF-01) and mark each point inferred. Then ask a 5-question mini-brief in one message: ideal customer, the site's one job and primary CTA, offer and pricing stance, proof available, locale and languages. For a whole-site audit or a repositioning, suggest running site-brief first.
3. Audit-specific questions (ask, but don't block on them): where the traffic comes from, current conversion rate and lead quality, device split, what's already been tried.
4. Anything still unknown: use the defaults in references/principles.md and list them under Gaps and assumptions.
5. Unattended (nobody can answer: a delegated or scheduled run, or the owner is away): don't block. Proceed on inferred context and end the report with Questions for the owner (max 8, most important first, each showing the value you assumed).

Workflow