Site Brief

Build the brief that every conversion skill reads first: .agents/business-context.md. Draft it from what already exists (live site, repo, reviews), then interview the owner one question at a time for what is missing or uncertain. Messaging comes before copy, and copy before design; this file is the messaging. Scope: websites of small and medium service businesses (trades, clinics, coaches, consultants, agencies, local pros). Not e-commerce catalogues. SaaS fits only loosely, because the template assumes a consult, quote or booking sale.

Context step

1. Look for .agents/business-context.md in the project root.
   • Exists: read it. Report its version, the last two changelog entries, and every field still inferred or missing. Ask which sections to refresh and touch only those.
   • Missing: this skill creates it. If .agents/product-marketing.md or an older brief exists, read it as a source. Don't move or delete it.
2. One file per site. A sub-brand with its own site gets its own file in its own project; with a rebuild in flight, use the repo that will be live next and say where you put it. If the repo serves several brands, ask which one this brief is for.

Workflow